I've learned the hard way you cannot sufficiently answer a question until you know why it's asked.
When you're asked a question as a presenter, your brain instantly begins to form an answer.
This results in three unintended consequences:
1. You stop actively listening.
2. You assume you know why the question is asked.
3. Your answer is longer than you want it to be.
The next time a listener lobs a question your direction, lob a clarifying question back.
"Thanks for asking me what makes us different. I'm curious, are you referring to our research approach, technology, or something else?”
This results in three intended consequences:
1. You appear confident and in control.
2. You get real-time data to sharpen your response.
3. Your answer is crisp and clear.